Apart from the season assets I created for the shows and Club 42 events at the Ware Center I also created this rack card for student ticket info, and a season announcement poster. The main things I focus on while creating the rack cards (top two images) and the poster were hierarchy, readability, and is it interesting. First and foremost if something isn't impressionable nobody will really want to read what you have to say and if they do they probably won't remember it. With that being said it has to be interesting and engaging. There's so much info to be put onto these marketing elements that they have to be to the point, readable and what you want people to see first, because it's a fact that people only really skim. Which is why will creating the rack cards I used big headers and with the small block of text I used a gold highlight to grab attention.