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4D is a company that runs for those who can't. This idea came from Dee Garber who has muscular dystrophy and had asked here friend (the man who started 4D) to think of here when he was running. The Logo (left) is what they had asked me to clean up for them and the logo I created (right) is what they liked. All I tried to do when I was creating the logo is make sure that I Kept what they had already created like they had asked, but changed some things I thought to be crucial. I went with a hard edge, clean font so it looked a bit more serious and intimidating look, for readability reasons I moved Dystrophy to the bottom of the D, Instead of having a separate logo for the running guy I put him in the 4 and finally I put their slogan underneath in just a regular bold font in line with the 4D.