**Concept Designs** The apparel I created for 100 Thieves is supposed to resemble the 2018 Fashion trends and also the streetwear style. I notice what's trending right now is simple, clean, modern, pastels, and sometimes a vintage modern vibe. For the hoodies I was going for a sleek design where the logo stood out, but the stripes on the arms and neck area where an accent. The shirts I tried to stick towards a clean modern look. I've seen patterns being used a lot in designs so I was also playing with some stripes and inverse logo work. The hats was an area I wasn't to insightful in, but It was definitely fun to try and create hats that I thought could look really cool, so I created one hat using their geo style they've been putting on sweatshirts, and the other is created with the logo white on the front and a tag on the lid in white and black, as well as the symbols from the windbreaker on the side of the hat.
I tried to think about what I could picture 100 thieves actually using while creating these animations. When I create an animation I try to make them short, simple, and to the point and it should convey a message about the brand. Some things I keep in mind are the composition...is the logo to small, does the background color compete with anything, do all the elements have a purpose, etc. Duration and pause are also important in this case I used it when the image zooms out it pauses for a second for your eyes to adjust, and then the glitch for example happens and there is another pause to let your eyes adjust and take it all in and then it ends.